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Announcing U1's Brand Refresh

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Home > About U1 > News & Events > Announcing U1's Brand Refresh

We are excited to announce Universal 1 Credit Union’s (U1) refreshed brand. After careful consideration and planning, we’ve decided to keep the essence of our previous logo by retaining the iconic “U1,” but with a fresh perspective. The updated logo features a new font with a vibrant combination of colors, and a symbolic image of a person reaching up for a star. The logo represents our forward-thinking approach and is meant to symbolize progress and growth, as well as our dedication to helping you reach your financial goals.

To complement our refreshed logo, we are proud to introduce our new tagline, “Where U Come 1st.” This embodies our commitment to prioritizing YOU in everything we do. Your financial well-being is at the forefront of our mission, and we’re here to support you every step of the way.

Universal 1 Refreshed Logo


We recognize change can raise concerns, and we want to emphasize that this transition will be gradual to ensure a smooth experience for all. We are aware that the new logo will appear unfamiliar and could be mistaken for spam, however, the logo refresh is an authentic update from U1.

We appreciate your understanding and cooperation as we embark on this journey to elevate the U1 brand. Our commitment to providing you with outstanding service remains as strong as ever, and this logo refresh is just one of the ways we’re looking to enhance your overall experience with U1.

Thank you for being a valued U1 member. We’re privileged to support you on your financial journey.

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